Willow Brand Book

Logo Guidelines

Willow-Attachment-Clip---Purple

Willow – Guidelines

Icons

These are the approved icons for use as favicon, social media icons and when a full size logo is not applicable or suitable for use.

willow-icon-square-default

Icon – Default, Full Colour

willow-icon-square-black

Icon – Default, Black

willow-icon-square-white

Icon – Default, White

Corporate Colours

This is the main corporate colour used for emphasis on the full colour logo version of the logo. It can be used for highlighting copy (headlines, headings, link active and hover states). There are also a number of darker and lighter shades below for contrasting.

Willow Purple (Corporate Colour)

Colour Specifications

  • Digital Hex #763189
  • CMYK (66%, 92%, 0%, 0%)
  • RGB (118, 49,137)
  • RGBA (118, 49,137,1)
  • RGB0 (0.463,0.192,0.537)

Willow Purple (Corporate Colour, Darker)

Colour Specifications

  • Digital Hex #611C75
  • CMYK (77%, 100%, 16%, 5%)
  • RGB (97, 28,117)
  • RGBA (97, 28,117,1)
  • RGB0 (0.38,0.11,0.459)

Willow Purple (Corporate Colour, Darkest)

Colour Specifications

  • Digital Hex #4A0A5C
  • CMYK (85%, 100%, 30%, 24%)
  • RGB (74, 10, 92)
  • RGBA (74, 10, 92,1)
  • RGB0 (0.29,0.039,0.361)

Willow Purple (Corporate Colour, Lighter)

Colour Specifications

  • Digital Hex #8E4EA0
  • CMYK (54%, 78%, 0%, 0%)
  • RGB (142, 78,160)
  • RGBA (142, 78,160,1)
  • RGB0 (0.557,0.306,0.627)

Willow Purple (Corporate Colour, Lightest)

Colour Specifications

  • Digital Hex #B27DC1
  • CMYK (37%, 58%, 0%, 0%)
  • RGB (178,125,193)
  • RGBA (178,125,193,1)
  • RGB0 (0.698,0.49,0.757)

Monotone Colours

Blacks and Greys specifications.

Willow Black

Colour Specifications

  • Digital Hex #212121
  • CMYK (74%, 64%, 59%, 78%)
  • RGB (33, 33, 33)
  • RGBA (33, 33, 33,1)
  • RGB0 (0.129,0.129,0.129)

Willow Black (Darker)

Colour Specifications

  • Digital Hex #000000
  • CMYK (91%, 79%, 62%, 97%)
  • RGB (0, 0, 0)
  • RGBA (0, 0, 0,1)
  • RGB0 (0,0,0)

Willow Black (Darkest)

Colour Specifications

  • Digital Hex #030202
  • CMYK (89%, 78%, 62%, 96%)
  • RGB (3, 2, 2)
  • RGBA (3, 2, 2,1)
  • RGB0 (0.012,0.008,0.008)

Willow Black (Lighter)

Colour Specifications

  • Digital Hex #5D5D5D
  • CMYK (58%, 48%, 47%, 38%)
  • RGB (93, 93, 93)
  • RGBA (93, 93, 93,1)
  • RGB0 (0.365,0.365,0.365)

Willow Black (Lightest)

Colour Specifications

  • Digital Hex #929090
  • CMYK (43%, 35%, 35%, 14%)
  • RGB (146,144,144)
  • RGBA (146,144,144,1)
  • RGB0 (0.573,0.565,0.565)

Secondary Colours

The secondary colour palette is tonally compatible with the main corporate colour. These colours can be used for emphasis, to define individual product group or for charts, illustrations etc.

Willow Yellow

Colour Specifications

  • Digital Hex #FFDC01
  • CMYK (2%, 10%, 92%, 0%)
  • RGB (255,220, 1)
  • RGBA (255,220, 1,1)
  • RGB0 (1,0.863,0.004)

Willow Green

Colour Specifications

  • Digital Hex #8EB53F
  • CMYK (83%, 100%, 28%, 18%)
  • RGB (142,181, 63)
  • RGBA (142,181, 63,1)
  • RGB0 (0.557,0.71,0.247)

Willow Pink

Colour Specifications

  • Digital Hex #CF087D
  • CMYK (15%, 99%, 4%, 0%)
  • RGB (207, 8,125)
  • RGBA (207, 8,125,1)
  • RGB0 (0.812,0.031,0.49)

Willow Red

Colour Specifications

  • Digital Hex #BD1F27
  • CMYK (18%, 98%, 89%, 8%)
  • RGB (189, 31, 39)
  • RGBA (189, 31, 39,1)
  • RGB0 (0.741,0.122,0.153)

Willow Blue

Colour Specifications

  • Digital Hex #1B92D2
  • CMYK (77%, 28%, 0%, 0%)
  • RGB (27,146,210)
  • RGBA (27,146,210,1)
  • RGB0 (0.106,0.573,0.824)

Willow Orange

Colour Specifications

  • Digital Hex #F39122
  • CMYK (0%, 51%, 91%, 0%)
  • RGB (243,144, 34)
  • RGBA (243,144, 34,1)
  • RGB0 (0.953,0.565,0.133)

Fonts

Noto Sans and Serif are complimentary fonts from the Google Fonts collection. This allows them to be used for digital marketing and offline marketing to present a consistent brand identity.

The Serif family provides typographic interest and is used for headlines, titles etc. The Sans family is a clean and elegant font for body copy that is easy to read.

H1

Lorem ipsum dolor sit amet

36pt, Noto Serif, 700 Bold Regular, -25 Tracking, #753189, Leading 42pt

H2

Lorem ipsum dolor sit amet

24pt, Noto Serif, 700 Bold Regular, -25 Tracking, #4c245e, Leading 30pt

H3

Lorem ipsum dolor sit amet

36pt, Noto Serif, 700 Bold Regular, -25 Tracking, #753189, Leading 42pt

H4

Lorem ipsum dolor sit amet

18pt, Noto Sans, 700 Bold Regular, 0 Tracking, #8d4d98, Leading 22pt

H5

LOREM IPSUM DOLOR SIT AMET

14pt, Noto Serif, 400 Regular, All Caps, 0 Tracking, #212121, Leading 18pt

H6

LOREM IPSUM DOLOR SIT AMET

10pt, Noto Serif, 400 Regular, All Caps, 0 Tracking, #212121, Leading 12pt

P

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

13pt, Noto Sans, 400 Regular, -10 Tracking, #212121, Leading 16pt

Social Media

Willow social media profiles should be consistent across platforms. This means icons, header images and descriptions match and attention to detail should be placed upon ensuring brand name and contact details are entirely consistent.

willow-icon-square-default

Social Media Icon – Default, Purple

willow-facebook

Facebook Page Header – Default, Full Colour

Willow-Attachment-Clip---Purple

Facebook Page Copy

willow-linkedin

LinkedIn Page Header – Default, Full Colour

Willow-Attachment-Clip---Purple

LinkedIn Page Copy

Willow-Attachment-Clip---Purple

Insta Page Copy

Business Card

willow-linkedin

Social Media Header Graphics

Image Style

An example selection of brand imagery is displayed below and can be downloaded in high resolution.

The theme of the images is to suggest fun, exciting, gaming environments and technology, representative of environments in which Willow products might be used. Vivid reds, purples, greens and yellows are a feature of the imagery, soft pastel tones should be avoided.

Image Option 1 – High Resolution Download

Image Option 2 – High Resolution Download

Image Option 3 – High Resolution Download

Image Option 4 – High Resolution Download

Image Option 5 – High Resolution Download