Why should I pay for professional photography?
With the ever fast-paced development of mobile phone technology and digital photography I know lots of business owners are asking themselves why they should pay for professional photography. After all everyone can take a picture nowadays, right?
It’s true with the technology that appears in mobile phones the quality of images in recent years has improved dramatically and its true everyone can frame a shot.
Okay, without getting too technical when you recruit the services of a professional photographer you are mostly paying for knowledge, experience and investment in professional lighting and camera equipment.
Why does this matter?
If you are a business owner you should care how your brand is presented and photography is a key element of how your brand is presented.
Badly lit images (you know, the ones where the whites are a little creamy), badly processed images (you know the ones that are cut out very poorly with rough edges) reflect on your brand and your business. If you are prepared to accept second-rate images to represent your brand you are basically saying to your customers “we don’t care enough about our brand, so why should you?”.
Looking at this more positively, a professionally lit and/or a professionally edited shot of your product will say a lot more to your customers about your brand. It will be engaging, inviting and just look right. It was also magnify well to be used on any piece of marketing literature, even exhibition size branding and your return on investment will be ten-fold.
Here you will see two images, the first taken professionally, framed and lit well, with professional lighting and photography equipment. Neither image has had any post-production editing and is straight from the camera and phone, to help highlight the differences in quality.
The second image was taken with a mobile telephone, without proper lighting (most likely how most images are taken). Can you see the difference in quality?
Aside from being poorly lit, the product in the second image is distorted in shape (a professional photography lens can be set to cause this not to occur), the lighting is poor and the whites appear in grey tones.
Of course both images can be improved in post-production but a professional photographer will get great images straight off-the-bat, saving production time and money.
If you are a business owner interested in achieving high-quality images for your brand, more like the first image, we’d be delighted to hear from you.