I cannot emphasise enough the importance I place on of having the right tools for the job.
It doesn’t matter what profession you are in, if you do not invest in the right equipment, your job will be made that much harder if you have not invested in the right equipment.
The same is never more true than with media production.
We are big fans of the Adobe Creative Suite for post production editing using Ps, Ai, Id, Pr, Ae, Au, Br, Me almost every hour of every day, almost without thinking about them, they are just part of our toolbox to help us create what we do.
The same must be said for photography and video equipment.
We have invested heavily in making sure we are using the right tools for the job.
That said, whilst budgets did not allow me to invest, I used the same camera and lens for almost six years, without upgrading, until I felt I had squeezed every ounce of creativity out of the equipment I had.
I have to say this really pushed me to learn everything I could about my lovely little D90 starter kit but as soon as I decided this was my living and these are the tools of my profession I re-invested any money I made, and still do, into buying new lenses, new flashlights, new studio lights, new tripods, new sliders, new audio recorders, new microphones, new backgrounds and finally new cameras.
As each piece of equipment has been added it has widened the potential for creativity and most importantly improved results ten-fold.
Whilst camera lens technology does not evolve at quite the pace of other technology, each lens equipment addition just causes me to smile at the possibilities it opens for shooting images, products or people from new angles, distances or light levels.
In my experience the lesson of re-investment is not one always adopted by business owners, but it is one I learned very early on in my business life, and it truly does pay dividends, particularly as far as having the right tools for the job.
It keeps employees happy if they are using up to date equipment or they have access to devices, tools, software or computers that are up to date, it increases job-satisfaction and ultimately improves productivity and creativity.
So the value of re-investment should never be underestimated, particularly if it is providing the right tools for the job.