Reputation – The results of what you do, what you say and what others say about you.
Public relations is about managing reputation.
It is a sustained effort, planned and executed to establish and maintain goodwill and mutual understanding between a company, organisation or individual and its audience. These can be potential clients, suppliers, investors or employees, current and future.
All organisations, large or small, local, national or global benefit from good public relations.
Create awareness and demand for you, your company and/or products and services
Effective public relations creates good publicity, building your reputation and increasing confidence with all parties invested in your business, directly or indirectly.
Strengthen Image and Perception
Through regular media exposure, perception and profiles are raised.
Creates Increased Credibility Over Advertising
Statistics show positive editorial coverage produces up to seven times more visibility than paid advertising. Favourable editorial coverage is also more credible.
Active and Innovative
Sustained public relations initiatives put you ahead of your competitors, raising your profile with key media and stakeholders. Organisations using public relations proactively are perceived as active and innovative in chosen markets.
If you are considering employing the services of a commercial PR Agency and would like to know more, don’t hesitate to get in touch.